Michelle (Shelly) Lake, a former collegiate swimmer and conference champion at the United States Naval Academy (Class of 1998), has been a USAT Level 2 Endurance Coach since 2013 and a USAT Level 1 Coach since 2010 after starting triathlon and road running races in 2006. Michelle is a 5 time Ironman finisher, 19 time 70.3 finisher, 4 time 70.3 World Championship qualifier, 7 time marathon finisher and 2 time USAT All American. Coach Michelle has coached people from their first triathlon, to their first long course race, to Kona Qualification (20 qualifications from 10 different athletes) all the way to coaching athletes that have earned the requirements needed for professional licenses. Coach Michelle is known for taking a 'whole athlete' approach with her clients, leaving no stone unturned to get every minute faster out of an athlete. She has worked with numerous athletes with intense travel and family schedules to make training work around many of life's demands. Her extensive experience is leveraged to specialize in athletes looking to make big improvements in the Ironman and 70.3 distance and attempt qualifications to World Championships and the Boston Marathon.

Kim Baumgartner has been a USAT Level 1 Triathlon Coach for 5 years after starting triathlon and running road races in 2009. A Kona qualifier (Executive Challenge), Boston Qualifier, and 5x Ironman finisher, she has tons of triathlon experience as well as a huge passion for the sport! She has coached at every level, from youth athletes, first time triathletes on up to first time Ironman athletes and all the way to Boston and World Championship Qualifiers. Kim prides herself on being able to push her athletes to new personal records, new distances, and lots of podiums. She takes a very personal approach to coaching - a problem solver by trade she has learned how to take an analytical approach to achieving results. As a mother of 2, Kim understands how life balance is important to training and assists her athletes in finding theirs. Kim specializes in athletes moving up from the shorter distances to long course and taking athletes to the next level. In addition to coaching adults, Kim has been the Head Coach of local kids triathlon team for the last 3 seasons.

Kevin Wright has been a Road Runners Club of America (RRCA) certified run coach for 3 years. He brings over twelve years of experience in year-round training and racing in endurance events from track events to long distance triathlons. The diversity of his experience allows Kevin to cater to athletes of all kinds with a wide range of goals. His racing resume in the past few seasons includes 4x half and full Ironman World Championship qualifications and 7x Boston Marathon qualifying times (3 of which during an Ironman). Kevin is also known for garnering the fastest amateur run split in half and full Ironman races (6 out of 6 in non-championship events). As an athlete striving to compete at a high level in his own right, Kevin is also able to offer training/racing methods that lead to success along with mistakes or pitfalls to avoid.